diff --git a/roles/copr/backend/templates/copr-be.conf.j2 b/roles/copr/backend/templates/copr-be.conf.j2
index 4b7c9e67ac..4dc9c135c5 100644
--- a/roles/copr/backend/templates/copr-be.conf.j2
+++ b/roles/copr/backend/templates/copr-be.conf.j2
@@ -101,6 +101,12 @@ aws_cloudfront_distribution={{ aws_cloudfront_distribution }}
 # Use sha256 hash for all active chroots except for EPEL7
 gently_gpg_sha256 = False
 
+# URL where Pulp results are available
+# For easy setups it can be generated on the fly from `pulp status`. But is not
+# possible for more complicated deployments like hosted Fedora Pulp.
+pulp_content_url={{ pulp_content_url }}
+
+
 [builder]
 # default is 1800, this probably has no effect!
 timeout=108000