diff --git a/playbooks/openshift-apps/toddlers.yml b/playbooks/openshift-apps/toddlers.yml
index 9f4d18a7f0..5df018e55d 100644
--- a/playbooks/openshift-apps/toddlers.yml
+++ b/playbooks/openshift-apps/toddlers.yml
@@ -17,6 +17,8 @@
     - abompard
     - mohanboddu
     - zlopez
+    tags:
+      - appowners
 
   - role: rabbit/user
     username: "toddlers{{ env_suffix }}"